Another blog in a series of blogs I was writing to promote a suite of apps. This particular app was created so that retailers can input bulk 301 redirects directly from Google Search Console.
I didn’t just want to write an article about why you should redirect 404s, because in my experience you don’t always have to. There are some creative things you can do to improve customer experience. That’s why 404 page design is a big thing on pinterest. Click on the link below to check out the full article.
How to use error pages to your advantage on an ecommerce site.