Content refresh for a multi-million pound fashion brand

A site-wide content refresh as part of a complete web build for a luxury fashion brand.

Here’s a link to the project – Content refresh for a luxury fashion brand.

This client has a large turnover as a result of their organic traffic, and the priority was to maintain and then improve upon visitor numbers.

All content was crafted to achieve this, maintaining rankings where they were already high, whilst identifying content gaps and keywords that had the potential to further increase traffic.